About

International Destination Strategies (IDS) is a boutique consultancy company, specialized in developing  the creative concept, design briefing and brand strategy, for the public-private project development of multi-brand tourist destinations, with retail, food & beverage, m.i.c.e and hotel accommodations, fully integrated with location based entertainment and themed as destination icon & brand experiences.

IDS is founded  by Hans van Driem  and Arun Swami Persaud; hotel, leisure , marketing & financial  experts with more than 50 years of practical experience in the industry. 

Professional Profile Arun Swami Persaud:

Professional Profile Hans van Driem:

Hans van Driem has been working in the hotel, entertainment, events and tourism industry since 1970. He was a member of the board of NHTV University Breda and guest lecturer at Saxion University of Applied Sciences Deventer.

Previous experience:

– 2007 – 2010 Managing Director of HBPO (Holland Business Promotion Office)

– 2000 – 2007 Managing Director of NBTC (Netherlands Board of Tourism and Conventions)

– 1993 – 2000 Managing Director of Walibi & Six Flags Holland

– 1988 – 1993 Director Commercial & Operational Affairs of the World Horticulture Exhibition  Floriade 1992

– 1979 – 1988 Director Sales & Marketing Europe for Crest Hotels and Holiday Inn

– 1974 – 1979 Sales Manager Germany for Beach Resort Scheveningen

– 1970 – 1974 Tour Manager Europe for Lee Kirkland and Emhagee Travel USA.

For detailed info see: